Sasha Strauss


Clients, agencies, media and academic institutions call upon Sasha Strauss' award-winning forums worldwide; from Romania to China, Switzerland to Mexico. Media channels like National Public Radio (NPR), Forbes and The Wall Street Journal seek his expertise on branding everything from presidential candidates to innovative start-ups and Fortune 500s. He has keynoted with notable speakers such as Magic Johnson, Tony Hsieh, Frank Gehry, Biz Stone and Simon Sinek.


With nearly two decades in strategic brand development, Mr. Strauss has built brands at the world’s leading advertising, PR, marketing and branding agencies.


In 2006, Mr. Strauss founded Innovation Protocol, a brand strategy consulting firm that exclusively serves innovators. As the Managing Director, Mr. Strauss  leads a team of strategy consultants  that serve clients such as Warner Bros, Johnson & Johnson, Korn/Ferry International, ADP, Evite and PayPal.  Innovation Protocol also allocates 10% of the company's brand development services to non-profits, with millions of dollars in philanthropic work being delivered since the firm’s founding.


When not supporting Innovation Protocol’s international clientele, Mr. Strauss teaches graduate brand strategy at USC’s Marshall School of Business. His courses have a year waiting list and remain the most impacted courses in the program. On the other side of town at UCLA’s Anderson School of Management, Mr. Strauss is an Executive in Residence, coaching EMBAs in corporate and professional brand development. Via these professorial roles, Mr. Strauss also teaches at preeminent graduate programs such as MIT Sloan and The Johnson School at Cornell.


Mr. Strauss holds a bachelors degree from UC Irvine, a masters in strategic corporate communication management from USC and an executive business management degree from UCLA's Anderson Graduate School of Management.


Mr. Strauss is a certified Toastmaster, an Entrepreneur’s Organization leader, a Big Brother (mentor), an Eagle Scout and a swooning husband.